The Dodge brand is going the distance as an official sponsor of the “XSport Fitness® Rock ‘n’ Roll Chicago Half Marathon.” The Dodge running team of nearly 100 corporate volunteers will lace up their running shoes and participate in the half marathon in Chicago on Sunday, Aug. 14. In addition to being an official sponsor and the “Official Automotive Partner” of the half marathon, the all-new 2011 Dodge Durango and 2011 Dodge Charger will lead the way for thousands of runners as the official pace vehicles.
“The Dodge brand is an American brand with American values, and we are committed to giving back into the communities where our customers work and live,” said Reid Bigland, President and CEO – Dodge Brand. “The brand’s sponsorship of the Rock ‘n’ Roll Marathon series provides an opportunity to be involved at a grassroots level and gives our team the chance to travel to communities around the country, connecting with the more than 1 million people who are involved with the races.”
The Dodge brand is sponsoring additional activities during the Aug. 12 – 15 race weekend.
Marathon runners and attendees will be fully immersed in the Dodge brand experience with interactive mobile applications throughout the event’s two-day Health & Fitness Expo, Friday, Aug. 12 and Saturday, Aug. 13. The 2011 Dodge Durango, Charger, Avenger and Journey will be available to test drive at the expo, with Dodge making a $20 donation for each test drive to the participant’s charity of choice.
Classic of Denton 