American performance returning to center stage is the overall message of new television advertising for the new 2011 Dodge Durango. Numerous spots will begin airing this week all of which will emphasize that “The SUV is Back.”
“In all of our advertising campaigns, we look for creative solutions that entertain the audience, capture the essence of each of our individual brands, and showcase our competitive advantages,” said Olivier Francois, Lead Executive for Marketing, Chrysler Group LLC. “With bold and creative treatments characteristic of the Dodge brand, the new ads prove the point that Durango can go head-to-head with the competition and always come out the winner.”
“With its perfect blend of fuel efficiency and driving dynamics, spacious seating for seven, and best-in-class power and towing capacity, no other sport utility on the road compares with the all-new Dodge Durango,” said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC. “Durango customers are looking for the perfect balance of functional versatility and luxury at an outstanding value, a vehicle that is spacious and flexible enough to haul three rows of passengers and their gear, but powerful and agile enough to keep it fun. It is these capabilities and features that are the focus of the new ad campaign.”
Classic of Denton 